C:\CRUSH\SYSTEMS> deploy-solution.exe
What this is
We build software, then we run it.
CRUSH is a digital atelier. Every product in the cabinet started as one stubborn problem in a real business — a permit nobody saw, a call nobody answered, a menu nobody could update — and got built into something that runs on its own.
No decks. No discovery phase. We build the thing, put it online, and let you click it.
C:\CRUSH\SYSTEMS> dir /live
The Cabinet
Eleven products. All live. Click any of them.
- № 01TERRITORY INTELLIGENCELive
Diggby
“Every new business in Alberta, unearthed first.”
Watches the province's public records and hands over the next customer before anyone else knows they exist.
diggby.com - № 02THE PHONELive
Hire Murphy
“The listing that answers itself.”
An employee for the trades. Answers around the clock, books the job, never misses.
hiremurphy.com - № 03JOB TIMELINESLive
TR△CE
“Show clients exactly where things stand.”
One link a contractor sends once. The client stops phoning to ask.
tr4ce.app - № 04WEBSITESLive
Fastlane
“A website worth showing off.”
Built before it's bought. See the real thing first, pay only if you keep it.
fastlanesites.com - № 05PROPOSALSLive
Archetype
“Close more deals. Do less work.”
The engine and client desk behind Fastlane — cold lead to signed client.
archetypeos.co - № 06REPUTATIONLive
Reputini
“Miss the call, lose the job.”
Texts the caller back in seconds, then turns the finished job into a review.
reputini.com - № 07HOSPITALITYLive
Cloche
“Your bookings and tickets, on your own website.”
Turns a restaurant's static menu into a living storefront. No per-cover fees.
clocheos.com - № 08LEGAL FORMSLive
Probbie
“You answer. We fill the forms. You review.”
Alberta probate, guided — all five Court of King's Bench forms, drafted.
probbie.com - № 09FAMILY ARCHIVELive
Ladleby
“The cookbook your whole family cooks from.”
A quiet home for the recipes that would otherwise be lost in a text thread.
ladleby.com - № 10MAPSLive
ParkSniff
“Find the best off-leash dog parks in Calgary.”
Every off-leash acre — fenced zones, small-dog spaces, river trails — mapped and rated.
parksniff.ca - № 11MAC SOFTWARELive
The Ʉn-Suite
“Local-first AI for Mac.”
Small, sharp Mac utilities that run on your own machine.
vibeheist.com - № ——The archive
The Drawer
“Retired experiments rest in the drawer.”
Not everything survives contact with the world. The ones that didn't are kept, not deleted — ask and we'll show you those.
How the pieces fit
It's one machine.
The cabinet looks like eleven unrelated things. It isn't.
- 01
Find
Public records move before the market does. Permits, licences and brand-new registrations surface a business the week it starts needing things.
- Diggbypermits · licences · new registrations
- 02
Win
Show up already having done the work. The site exists before the invoice does, and the phone answers while the owner is on a ladder.
- Fastlanethe site, built before it's bought
- Archetypethe engine and client desk
- Hire Murphyanswers the call that decides it
- 03
Keep
Then the relationship grows into whichever tool that trade actually needs — and each one earns its own keep.
- TR△CEfor the trades
- Reputinifor the reputation
- Clochefor the kitchen
- Probbiefor the paperwork
And the first one sells straight, too — contractors buy the leads themselves, without ever touching the rest of it.
Two ways in
Take one, or start one.
Buy something off the shelf
Everything in the cabinet is live and sells on its own terms. Open it, read its pricing there, and it's yours today.
Commission something new
Bespoke software, scoped per project. We design, build and run it — one price agreed up front, no hourly meter.
